Productization for Better Client Engagement

Pricing is more than just a number — it’s a key to unlocking greater customer satisfaction and loyalty. Today, firms can optimize their pricing models through productization to delight clients and drive business growth. This session will look at the six essential steps of value pricing, including defining your customer, productizing your offerings and systematizing delivery for consistent, predictable outcomes. Come discover how upfront pricing, scoping and specialization can transform transactional work into personalized, transformational services that enhance the customer experience.

Learning Objectives:

• Package intangible services into easy-to-buy, persona-tailored solutions
• Align pricing strategies with customer goals for a seamless, pleasant experience
• Boost customer loyalty through streamlined, repeatable offerings and measurable outcomes

Delivery Method: Group Internet

Course Level: Basic

Field of Study: Business Management & Organization – Non-technical

Prerequisites: None

This course is approved for 1 CPE credit.

Note: CPE credit is offered for LIVE webcasts only (on-demand viewing is not eligible).

NASBA Approved. Sponsor # 103021.