Privacy as an Enabler: Marketing Strategies in the Age of Data Privacy
October 8 @ 2:00 pm – 3:00 pm EDT
The narrative privacy officers dread: privacy compliance is stifling business goals and innovation.
Changing laws have certainly changed the way businesses can and should collect, use and share personal data. Compounded by regulatory actions we see related to transparency, tracking technologies, and third-party data sharing, marketing teams may be suffering some of the greatest impacts.
However, that doesn’t have to be the case. Mature privacy programs will find ways to enable the business to meet its objectives but do so safely and within the bounds of regulatory compliance.
As Part I of our Trust Webcast Series, join us for a session to discuss creative ways you can evolve your marketing practices, engage the right audiences, and generate high quality leads… all while keeping privacy at the forefront to meet both regulatory and consumer expectations.
